Director, Product Media
Our client is looking for an experienced product director to partner with our Media Buying team to drive massive growth for our portfolio of owned and operated insurance websites. You should have a solid understanding of paid media, advertising platforms and a knack for optimizing conversion funnels. With your help we will streamline operations, drive traffic more efficiently and dominate insurance customer acquisition.
Location: Los Angeles CA area. (currently remote)
- Own the long term product strategy and roadmap for our portfolio of insurance websites.
- Design and launch high-quality, efficient insurance lead generation websites for all devices.
- Identify opportunities to streamline traffic acquisition across search, social and display.
- Lead the cross-functional effort to design and deliver a more robust tracking and optimization strategy.
- Work closely with engineering to deliver better tools, integrations and solutions.
- Research and share changes in the digital marketing landscape.
- Influence investment choices that will enable long-term growth.
- 5+ years experience as a product manager for major web destinations.
- A proven track record of scaling customer acquisition efficiently.
- Expertise with web analytics and a perspective on how to implement.
- Strong understanding of major advertising channels and platforms.
- Outstanding communication skills.
- Competitive salary and bonus program participation.
- High-quality PPO health, dental, and vision care plans with zero employee contributions and zero deductibles (in-network).
- Flexible spending account.
- Open/Unlimited PTO.
- 401K company contribution program (after 90 days).
- Ongoing professional training and education program with reimbursements.
- Generous employee perks (e.g., mobile phone program, gym membership).